Peachy Keen

Big news: ¬†there’s a new social network that’s blowing up, but everyone is kind of clueless about what it is and does.

Buzzfeed’s explainer is itself somewhat baffled.

Where did this app come from?
I have no freakin’ clue, bro. This thing came out of nowhere and now everyone has it.

In fact Peach was started by Vine Founder Dom Hofman, and one of its capabilities, according to Tech Radar is a host of magic words.

Typing “shout” lets you write in big blown up letters on a colored background with an emoji. “Draw” does what you think it would, “song” lets you share what you’re listening to with others, who can tap on it to listen themselves, and “rate” will let you rate literally anything between one and five stars. ¬†GIF, here, goodmorning, goodnight, battery, dice, safari are also Magic Words, and Peach promises more are on the way.

However, the Next Web warns Peach is already being taken over by people using fake celebrity names. ¬†So is it the next big thing? ¬†It’s big among Tech Twitter – tech journalists, investors and entrepreneurs – but that doesn’t necessarily mean it will catch on. ¬†“What does Tech Twitter‚Äôs early interest tell us about Peach‚Äôs future success?” asks Re/Code. “Not much”, it concludes.

READING:  How Americans Get Their News.  (American Press Institute)

ASSIGNMENT:  Write a blogpost of around 400 words introducing yourself, your media consumption habits and the beat that you will blog upon in the next semester.   How do you get your news?  Have your news consumption habits changed since arriving at university?   In describing your news consumption habits, please tie them into the some of the trends described in Post-Industrial Journalism.   How do your news consumption habits differ from those of your parents?   Explain what beat you will be focusing on in your blog over the next semester and why. (Jan 12 8pm)

If you don’t use social media, you’re dead

 

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Thanks to Gerry Mullaney from the New York Times for coming to talk to the class. ¬† His takeaways: if you don’t do social media, you’re dead. ¬†Also, breathe a sigh of relief: the first two years out of college don’t count in terms of jobs. ¬† Here is the Wall Street Journal piece he spoke about¬†as a successful piece of audience engagement, and here’s the New York Times work that inspired it. ¬† The Upshot blog is here.

Twitter assignments are due on Tuesday at 8am. ¬†Don’t forget the #c439 hashtag. ¬† And please post the tweets into your wordpress site so that they are easy for the class to see. ¬† Also post your most retweeted or favourited tweet of the week.¬†And remember – in today’s fast-moving media age, you are only one bad tweet away from the doormat, no matter how long you have worked at a company. ¬† Point in case: CNN’s Jim Clancy, who left his job after 34 years at the network after a series of controversial twitter messages. ¬†More background on his the people behind the twitter storm¬†here. ¬†But Nieman says, don’t try too hard to please Twitter.

Reading:

Digital Media Ethics

Should Reddit be Blamed for Spreading a Smear (NYT)

Ten Ways Reporters Can use Twitter Before, After and During a Story (Poynter)

For Thursday Jan 29th, write a blogpost reviewing the NPR One app. ¬†It needs to be downloaded on a mobile device. Then listen to one hour’s worth of material, play with tagging stories or skipping them to customise. ¬†In your blogpost, please note the stories you heard, and the efficacy of customization. ¬†Also the differences between listening to NPR through the app and a local station. ¬†Is this a service you would consider using regularly ? What are its advantages and disadvantages?

New York Times Failure…. In One Chart

 

From gigaom https://gigaom.com/2015/01/19/how-much-work-the-nyt-has-to-do-on-social-sharing-in-one-chart/

From gigaom
https://gigaom.com/2015/01/19/how-much-work-the-nyt-has-to-do-on-social-sharing-in-one-chart/

Interesting chart from Gigaom showing that the average Buzzfeed piece is shared almost 8000 times, compared to the New York Times, which garners ten times fewer shares. ¬† ¬†The¬†piece points out that it’s more instructive to look at the median; the figure for the NYT is just 11 shares. ¬† Check out the second chart too, showing that 14% of Buzzfeed articles go viral (ie more than 10,000 shares.)

distribution-graph-2

Shout-out for Blog of the Week to Maddie Kimble.

READING for Jan 22

The Revenue Picture for American Journalism and How it’s Changing (Pew)

The End of the Printed Newspaper (Clay Shirky)

False Idol (CJR)

ASSIGNMENT: Live-tweet an event, whether it be a speech, a sports match, a TV show or a demonstration.   Make sure you tweet at least 10 times. Then post the series of tweets to your wordpress site.  USE the #c439 hashtag!

Separately post the most retweeted or favourited tweet (for Jan 27 8am)