I’m stealing this headline from Techcrunch, writing on Facebook’s emoticon upgrade, known as Reactions. Facebook’s explanation says the new Reactions will change the algorithm for what you see in your Newsfeed, but at this point it’s not clear how that will work.
Initially, just as we do when someone likes a post, if someone uses a Reaction, we will infer they want to see more of that type of post. In the beginning, it won’t matter if someone likes, “wows” or “sads” a post — we will initially use any Reaction similar to a Like to infer that you want to see more of that type of content. Over time we hope to learn how the different Reactions should be weighted differently by News Feed to do a better job of showing everyone the stories they most want to see.
The immediate response already shows that Reactions are already making a difference. Rest assured, the advertisers are poised to crunch the data from your Facebook feed, according to Forbes,
Users who have ”Reactions” have already been responding more frequently to posts than users without them. A bump in Facebook’s FB -1.04% already strong engagement would be well received by investors, as well as by advertisers, who can learn more about users through data on their emotional response to content.
In another piece on unrelated Facebook news, Mark Zuckerberg is working on an Artificial Intelligence Butler to help run his life at home and work. And apropos of nothing, I promised to post a gummy-bear-visualisation of the Iowa caucus, so here it is.
Finally, one more link, this time in case you want to look at a historic map of Ann Arbor. Yes, that historic map.
Mid-term presentations to be ready for Mar 7th.
Photo story deadline is Mar 13th.