Interesting article from Digiday – this ad is enhanced by augmented reality, so it can trigger a video on your phone:
“The ad, for Shell, is set to appear in print and online Wednesday, and it’s a far cry from the advertorials of days past.First, the size: The print component is an eight-page section that’s wrapped around home-delivered copies. (In the case of newsstand copies, the ad wraps the business section.) The top sheet is opaque vellum, for extra effect. The print creative extends the Web version, with infographics that show the urbanization of the world’s population. In what the Times called “icing on the cake,” the print ads are enhanced by augmented reality, so that people using the Blippar app can initiate a video by holding their phone over the page.”
For Monday’s class, please prepare as follows:
1) WATCH at least one episode of Vice’s Islamic State. They are only around ten minutes each, and the whole thing is only 42 minutes
By now, you should already have picked a topic to research for your final project and discussed with me. At this stage, you should be thinking about whom you could interview for it, and what kind of media you will be using. If you have queries or problems or want help or advice, do email me. Do NOT leave this until the last minute.
REMINDER: ALL projects must be posted on your blogs by December 3rd. This is a hard deadline, and if you are late, you will be penalised.